Clients in the Financial Services sector have been the quickest to embrace BT SmartNumbers and are using these services to underpin a broad range of strategic business initiatives. This may be to meet their regulatory requirements around business continuity, or simply to add resilience to their inbound calls. Others realise the benefits that BT SmartNumbers offer as they increase their investment in the branch network with BT SmartNumbers helping clients to turn ‘tellers’ into ‘sellers’. Many others are embracing BT SmartNumbers to help improve the service that they offer their premier clients, thereby focusing service resources on those customers that have the highest impact on profitability.

In all cases, financial services clients realise the strategic value in handling inbound calls effectively and are using this to their competitive advantage, either through cost reduction, improved levels of service or enhanced business resilience and agility. BT SmartNumbers enables customers to achieve their business objectives and there are a number of unique solutions, based on BT SmartNumbers, that are rapidly been adopted by financial services clients:

Voice Continuity

BT SmartNumbers provide unique, high-value voice continuity services with greater flexibility in call-routing, alerts and reporting than traditional offerings. BT SmartNumbers ensures the delivery of calls into major cities without relying on local infrastructure, and can deliver calls to geographic numbers (such as 0207) to anywhere in the UK or the world.

Virtual Branch Switchboard

This is especially relevant with the re-emergence of the branch network for selling high-value financial products and services and building customer loyalty. Calls intro branches can be distributed appropriately based upon easily defined business logic, staff availability or the nature of the call.

Relationship Management

These services are aimed at Relationship Managers or those serving high net-worth individuals who place great importance on the inbound calling experience for VIP or business clients.

Since these services are all built on BT SmartNumbers, they benefit from rapid time to service, their ability to work across any network, and can be delivered without any capital cost to the business.